So rather than add to the excess in our lives (and on my very full plate of things to do), I’m stripping FoxSea back to the best of the products I have formulated. But has any of this actually helped me sell more skincare or reach more eyeballs? No. The past couple years, I’ve been adding additional goods to my online store, offering a couple items to help my products work more effectively (konjac sponges, dry brushes, gua sha stones, etc) as well as some lightly-branded merch and accessories (hello pretty pearl earrings and warm beanies). Because FoxSea is made in very small batches, the bottles on the store shelves haven’t been there long, and there’s something sweet about that for me. Bottles of FoxSea do not sit on warehouse shelves for months before making it to a store and then on to someone’s skin. But what I can offer is simple yet effective, clean skincare, made as fresh as possible. And quite frankly, the field is full of slick brands with amazing packaging and cutting-edge formulas and technology, as well as giant marketing budgets, celebrity endorsements/partnerships and industry connections - I simply cannot compete at this stage. Yes, I’d love to sell more FoxSea to more people, but I also know there’s a ton of competition out there. I’m a terrible salesperson and I very rarely even speak about FoxSea to friends and family, because I don’t want to annoy them. I have no actual strategy beyond making and packaging the formulas I love and then posting about them on social media from time to time. I have very little money to invest in this brand (freelance writer here), and I have no outside investors. It’s been hard for me to carve out a FoxSea-sized space within the skincare industry, and especially so in the very noisy social media landscape. I love love love working on this teeny micro brand - it provides me with so much happiness, but also a not insignificant amount of frustration. There also is a lot of excess in the realm of skincare. There is SO much excess in our lives - online, in our homes, on our calendars.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |