While Web 1.0 and Web 2.0 are predetermined, Web 3.0 is still being defined. Web 2.0 sites use Terms of Service agreements to claim perpetual licenses to user-generated content, and they use that content to create profiles of users to sell to marketers. A Web 2.0 website allows users to contribute content and interact with each other through social media dialogues.Īs Tim O’Reilly and John Batelle put it, Web 2.0 is based on the “customers… building your business for you,” Critics have argued that sites such as Google, Facebook, YouTube, and Twitter are exploiting the “free labor” of user-created content. Web 2.0 refers to web services that highlight user-generated content. Web 2.0: Users are the Creators of Content but Do Users Own Their Content? Service providers like AOL, Yahoo, and Google monetized advertising and became the ultimate profiteers during this period which later became known as Web 1.0 (1991 to 2004). There were only a few content creators in Web 1.0 with a huge majority of users who are consumers of content. Web 1.0 refers to the first stage of the World Wide Web evolution. Web 1.0: Users are the Consumers of Content The Creator Economy in the Web 3.0 / Metaverseīefore we dive into Web 3.0, let’s quickly go over how the web has evolved over the years: In this article, we will discuss why every 3D designer/architect should embrace the Web 3.0 movement to adopt a new business logic and benefit from the creator economy in the metaverse? It provides the creators with direct access to the market, builds ongoing relationships with fans, and unites strangers in self-governed communities. We’ve also seen mainstream adoption for NFT art this year and the sales are expected to surge to $17.7 billion by the end of 2021.īeneath the hype and frenzy, we can spot a fundamental shift that unlocks a new creator economy. Metaverse land purchases are making headlines with multi-million dollar price tags. Nike recently acquired RTFKT, a design studio that was founded in Jan 2020, and is known for its virtual “metaverse-ready sneakers and collectibles”.
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